Register for the webinar here! 

> Installation Check:
How to verify if Google Analytics 4 is correctly set up on your website.

>Key Data for Wedding Professionals:
Tracking essentials: Number of monthly users, basic demographics, and traffic sources.
Discovering user engagement: Channels overview, pinpointing where clicks originate.
Page performance: Identifying top-performing pages and under-visited areas.

>Monthly Review:
The critical significance of analyzing your data on a monthly basis to track trends and adapt strategies.

> Improving Engagement:
Utilize insights from Google Analytics 4 to optimize your site for the best user experience and engagement for wedding clients.

Takeaways include:

• Get the most out of Google Analytics 4 account without getting lost in the data
• Understand how your site is performing (3 or 4 basic reports)
•  Look for quick metrics to know what is an opportunity or a win

***Learn more about our speaker, David Forman, below!***

We joke that David was writing code in the womb, but the truth isn’t that far off.

He started building websites in the early 2000s, before Facebook was even a thing. Even while he was pursuing other career paths, that passion never subsided. Though he had a full-time job in retail, David started and ran Clarity Creative Group on nights and weekends.

After attending a Coding Boot Camp at the University of Central Florida, David was inspired to jump into digital marketing full-time and that’s when Clarity really took off! Today, David’s focus is no longer on ordering SKUs or managing stores, but on working side by side with small-and mid-sized businesses grow through digital marketing.

David’s unique skill allows him to identify and jump on new opportunities. It’s tough to keep up in a world of constantly changing algorithms and standards, but he manages it flawlessly.

Register for your spot here!