| It’s not surprising to hear your couples are overwhelmed with similar-sounding vendors. In this presentation, Kate demonstrates how your unique experiences can become powerful selling tools that convert prospects faster than traditional approaches. You’ll discover exactly how successful wedding pros use strategic stories to overcome price objections, stand out from competitors, and close more bookings. |
Key Takeaways:
| • Learn Kate’s signature H.E.A.R.T© framework for crafting stories that connect with today’s couples and parents (even if you think you’re not a “storyteller”) • Build a ready-to-use collection of your own stories that answer objections before couples even raise them |
Meet the speaker below:
| Meet Kate Foster, a passionate champion for event industry professionals who believes that selling doesn’t have to feel ‘icky!’ After planning over 500 weddings and orchestrating corporate events for brands like Ferrari, LA Lakers, LA Rams, Riot Games, and Electronic Arts (EA), Kate discovered her true calling: transforming talented event professionals into confident sales experts.Kate’s unique journey through both social and corporate events gives her invaluable insights that she now shares with luxury hotels, event venues, catering companies, and wedding planners across North America and the Caribbean. She specializes in helping teams master authentic sales techniques that showcase their value without compromising their personality.You’ll find Kate energizing audiences at major industry conferences, including Catersource+The Special Event, Wedding Business CEO Summit, ABC World of Weddings Convention, and the Association of Club Catering & Event Professionals (ACCP) National Conference. She remains actively involved in the hospitality community as a member of Triangle N.A.C.E and Association of Bridal Consultants (ABC) |