Using Your Brand Voice to Build, Nurture, and Strengthen Meaningful Relationships

Relationship-building is a fundamental component of an effective sales strategy and, if you aren’t intentional about cultivating relationships, your bottom line will reveal the consequences. Buyers want to know what a brand stands for and business owners must demonstrate their ability to foster positive relationships within their market. In this session, Aleya will speak to the direct connection between building relationships and increasing sales and share her tried-and-true strategies for a people-first approach to marketing.

Takeaways include:

• The role your marketing funnel plays in building trust and nurturing relationships.
• The key components of a healthy prospect relationship and how to screen the health of your own connections.
• How to use emails and social media to build lucrative relationships.