What venues should measure before spending more money on marketing
Venues are under pressure to generate more leads, reduce ghosting, compete in a crowded market, and justify their pricing. The natural reaction is to add another marketing tactic, but without strong measurements in place, it becomes almost impossible to understand what’s actually driving results and where the breakdowns are happening.
Before investing more money into marketing, venues need a clearer way to track what’s working, what isn’t, and how couples are moving through the sales process. Otherwise, it’s easy to waste time, misdiagnose the problem, and leave potential revenue on the table.
Attendees will learn:
- Why “we need more leads” is often the wrong diagnosis
- The key areas venues should be tracking throughout the sales process
- How to make smarter marketing decisions before spending more money
About Speaker:
Christie Osborne believes you should make money from your marketing. Her Agency, Mountainside Media, specializes in data-driven marketing, advertising, and research. But she’s more than just a nerdy analytics gal. Her sessions and workshops help service-based business owners get clear on their marketing numbers so they can make more strategic business decisions.
Christie is also a top event industry educator who frequents the national speaker circuit and is regular contributor to top industry publications.