Register for the webinar here! 

A wedding pro wears many hats, including Chief Financial Officer. So how do you get into the CFO mindset to ensure longevity and profitability? Join Michelle Loretta as she guides you through the steps to have a CFO mindset. Learn how to think strategically with financial information, and how to use numbers to make intentional decisions in your business.

Takeaways include:

• How a CFO uses reports to make stronger decisions
• How a CFO uses numbers to make marketing and operational plans
• How a CFO increases business earnings
• What does a CFO do? And, why does an owner need to think like one?

***Learn more about our speaker, Michelle Loretta below!***

Michelle Loretta is a strategist for the events industry and creator of Be Sage Consulting, formerly Sage Wedding Pros. She has been educating, coaching, and consulting event professionals since 2009. With a degree in accounting, roots at the Big 4 firm Deloitte, and experience as a stationery entrepreneur, she dissects numbers to help level-up businesses’ earnings.

These days, Michelle primarily provides financial strategy services and Fractional CFO consulting to event business owners. She has been asked to speak at a number of industry conferences, including Coterie, Lend & Gather, Wedding Wire World, NACE Experience, and The Special Event. She was named one of the TOP 1000 Event Professionals by BizBash in 2019. Michelle is also the winner of the 2021 ILEA ESPRIT best conference award for the Be Sage Conference.

Register for your spot here! 

Webinars are free for everyone to attend live, but the replay is only available to Wedding Venue Map members in our Facebook Group.