Second Circle Social: Venue Mastermind hosted by SWEL (Suncoast Wedding and Event Leaders)
A Day Designed with Venues in Mind
Every venue tour is an opportunity to create a lasting impression, but too often it becomes a simple walkthrough instead of a memorable experience that leads to a booking.
Join wedding sales strategist Shannon Tarrant for an interactive educational workshop designed specifically for venue professionals who want to convert more tours into signed contracts.
Through a combination of practical instruction, hands-on exercises, and collaborative mastermind discussions, you’ll leave with fresh ideas, actionable strategies, and a personalized plan you can put to work on your very next tour.
Your ticket includes an interactive seminar, a mastermind session, light breakfast, buffet lunch, and a dedicated networking reception with Shannon and your fellow attendees. A cash bar will be available during the networking reception.
If you’ve ever thought…
- “Our tours all sound the same.”
- “Couples love the venue but still book somewhere else.”
- “I know our venue is special, but I struggle to explain why.”
- “I feel like I’m giving information instead of creating an experience.”
- “We’re competing on price instead of value.”
- “I wish more tours ended with, ‘Send me the contract.’”
…this workshop is for you.
You’ll discover how to:
- Differentiate your venue in a crowded market.
- Personalize every tour without reinventing your process each time.
- Build trust and emotional connection faster.
- Guide couples through the buyer’s journey with confidence.
- Create experiences that make it easier for couples to say “yes.”
Who Should Attend
This session is ideal for:
- Venue owners
- Venue managers
- Sales managers
- Tour coordinators
- Anyone responsible for giving venue tours or increasing bookings
Whether you’re brand new to venue sales or have been giving tours for years, you’ll leave with practical ideas you can begin using on your very next tour.
ABOUT SECOND CIRCLE SOCIALS
Second Circle Socials are intentionally intimate gatherings designed to deepen connections beyond the first hello. Set in thoughtfully chosen spaces and centered around shared experiences, each event brings together a smaller group of wedding and event professionals for meaningful conversation, genuine relationship-building, and a sense of belonging that’s hard to find in larger rooms. This is where familiarity turns into trust, collaboration becomes natural, and connections move from surface-level to lasting.
Use code WVM for $15 off!
Ticket Info
EARLY BIRD (Now – August 19th)
Members – $89 (+tax and fees)
Non-Members – $109 (+tax and fees)
GENERAL ADMISSION (August 19th – Sept 30th)
Members – $119 (+tax and fees)
Non-Members – $139 (+tax and fees)
PARKING: Parking fee will be waived for those who alert the gate that they are there for the SWEL Event. After entering through the security gate, make a U-turn under the lobby portico and park on the south side of the lobby building.
ATTIRE: Business casual or however you want to represent your brand
ACCOMMODATIONS: Want to make a night of it? TradeWinds Resort is offering a rate of $139 + $55 a night resort fee for a total of $194 a night. Your group is listed as SWEL Second Circle Social in our Group Reservation Department. Reservations will be taken directly by telephone at 1-800-808-9833. Individual deposits are refundable if notice-of-cancellation is received by the Hotel at least 5 days prior to arrival.
- Learn more and get your ticket here.
- Use code WVM for $15 off!