G. Marie’s Bridal and Formal
New Smyrna Beach's premier bridal boutique offering personalized stylists, private bridal experiences, and gowns as breathtaking as your love story.
About G. Marie’s Bridal and Formal
Services Offered
We take care of the whole wedding party from head to toe. For the bride, we offer a curated collection of wedding gowns ranging from romantic boho to classic glam, with private elevated bridal appointments and luxury add-on experiences to make the moment unforgettable. We also dress the bridesmaids, mothers of the bride and groom, and flower girls – so everyone walks in looking and feeling their absolute best.
Beyond the gowns, we carry veils, accessories, and jewelry to complete the look. And for brides who want to celebrate finding their dress in style, our appointment add-ons include mimosa bars, charcuterie boards, a live harpist, wine tastings, and more.
We also offer off-the-rack options for brides working with a shorter timeline, and our stylists are here to guide you through every step – from the first try-on to the final fitting.
A Little About Our Pricing
Our Bridal Gowns range from $800–$3,500, with something beautiful at every budget. Whether you’re looking for a stunning everyday bridal gown or a show-stopping statement piece, we’ll find the one that’s perfect for you. Off-The-Rack Gowns are ready to purchase on appointment day!
Reception Gowns range from $200 – $1000, depending on style. These are also off-the-rack ready or can be ordered.
Areas in Florida We Serve
Our main home is right in the heart of New Smyrna Beach, Florida, and we proudly serve brides and families throughout all of Volusia County — including Daytona Beach, Ormond Beach, Edgewater, Port Orange, DeLand, and the surrounding areas. We also welcome guests from the greater Orlando area, Brevard County area, and beyond who are looking for a boutique experience that’s worth the drive.
Languages We Speak
- English
417 Canal Street, New Smyrna Beach, FL
- Woman-owned
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Frequently Asked Questions
What should couples know before their first consultation with you?
Come ready to have fun and keep an open mind! We love when brides come with inspiration photos, but don’t be afraid to try something outside your comfort zone — some of our brides have fallen in love with gowns they never expected. Bring your must-have people, but keep the group small so the experience stays intimate and stress-free.
How would you describe your style or approach?
We lead with heart and knowledge of the industry. From the moment you walk in, our goal is to make you feel like you’re shopping with a friend who just happens to know everything about bridal fashion, fabrics, and styles. We listen first, style second – because the perfect gown starts with understanding you.
What does the process of working with you look like?
It starts with booking your appointment – and from there, we take care of everything. Your stylist will sit down with you, get to know your vision, your venue, and your vibe, then hand-pick gowns just for you. You’ll try on, fall in love, and leave feeling like the bride you’ve always imagined.
How far in advance do you recommend couples book their services?
We recommend booking your bridal appointment at least 9–12 months before your wedding date. This gives us enough time to order your gown, you to schedule fittings, and you handle any alterations without the stress of rushing. That said, we also carry off-the-rack gowns for brides who are working with a shorter timeline – so don’t count us out if your date is coming up fast!
What is included in your most popular packages?
Our most popular package is The Glam Experience – a 2.5-hour private bridal appointment for you and up to 6 guests that includes a luxury bridal welcome bag, a bottle of Prosecco with orange juice for mimosas, champagne flutes, a $35 veil credit, a personalized welcome sign with your future last name, and exclusive use of our private bridal suite. All for just $125. If you really want to go all out, The Ultimate Yes Experience is our most luxurious option — a 4-hour private appointment complete with an unlimited mimosa and champagne bar, a curated non-alcoholic drink menu, a charcuterie board, a sweet treat tray, a confetti canon pop, an exclusive G. Marie’s Bride t-shirt, a decorated bridal suite styled to your wedding aesthetic, and $100 toward your dress plus $50 toward your veil. All for $399. And if you just want to keep it sweet and simple, The Bubbly Bride Experience is a 2-hour appointment with a complimentary bridal bag and a bottle of champagne for just $50.
Do you offer customizable packages or à la carte options?
Yes! We offer both. You can choose from our curated experience packages – The Bubbly Bride, The Glam Experience, and The Ultimate Yes Experience – or mix and match with our à la carte add-ons like a mimosa bar, a local Central Florida wine tasting, or even a live harpist playing during your appointment. We want your experience to feel completely your own, so whether you want simple and sweet or full-on celebration mode, we’ve got you covered.
Do you have experience with different cultural or religious wedding traditions?
At G. Marie’s, we welcome brides from all backgrounds and cultural traditions with open arms. While our current collection is curated around traditional bridal and formal styles, we’re always happy to work with you to find something that honors your heritage and makes you feel beautiful on your big day.
What is one thing couples often forget to ask but should?
Don’t forget to ask about our appointment add-on experiences! Most brides don’t realize they can turn their dress shopping into a full celebration – think champagne, charcuterie, a live harpist, and a bridal suite decorated to match their wedding aesthetic. Finding your dream dress is already a milestone moment, so why not make the whole experience unforgettable?
What current trends have you seen at weddings?
We’re seeing brides really lean into statement veils right now – think bold lengths, dramatic cathedral styles, and veils with lace trim, floral appliqués, and even pearls. It’s one of the easiest ways to take a gown from beautiful to absolutely breathtaking. Beyond veils, we’re loving the shift toward more personalized, intimate wedding vibes – brides who want their day to feel like them, not just a Pinterest board. Boho chic is still going strong, but we’re also seeing a gorgeous comeback of classic romance and sleek, minimalist silhouettes. Whatever the trend, the brides who stand out most are the ones who wear what makes them feel like the best version of themselves – and that’s always in style.

Bridal Manager and Lead Private Appointment Specialist
Jessica Welch
Jess is the manager and private appointment specialist of G. Marie’s Bridal. Born and raised in the New Smyrna Beach area, Jess brings a lifelong appreciation for beauty and timeless style to G. Marie’s Bridal.
Her early years in modeling inspired a deep love for fashion and an understanding of how the right look can transform the way a woman feels.
Jess has devoted her career to helping women radiate confidence from the inside out, ensuring each one feels celebrated, beautiful, and truly seen.

A Little About Us
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