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WEDucation Webinar | Reach & Convert Your Ideal Couple with Advertising – Mark Chapman
May 21 @ 3:00 pm - 4:00 pm
Register for the webinar here!
Whether you’ve never paid for ads before or you are spending thousands each month, this webinar will teach you what works best right now. You’ll learn best practices for Google Ads, Meta Ads & TikTok Ads. You’ll also learn how to make these ad platforms work together – even though they are fierce competitors!
Takeaways include:
- Where and how today’s couples are engaging with advertising
- How to create ads that reach and convert them on Google, Meta and TikTok
- The surprising answer to “What should I expect from a great ad campaign?”
***Learn more about our speaker, Mark Chapman of The I Do Society below!***
After experiencing burnout from all the energy spent at local networking events and mediocre marketing opportunities, Mark needed to find a different way to promote his family’s wedding photography studio. He took a course on Google Ads and to his great surprise, LOVED it.
He quickly became fascinated with using advertising automation & data to reach couples who were actively searching (even while he slept!) instead of all the time spent networking with people who weren’t in need of his wedding services nor actively looking for them.
Local friends in the industry heard of his success with advertising and started asking for his help. It wasn’t long before he decided to trade in his camera for a laptop so he could engage this unexpected passion for helping other wedding pros avoid the burnout he experienced and help them reach the right couples with the power of great ads.
Fast forward many years (and lots of new gray hairs!), Mark has successfully built the wedding industry’s leading authority on advertising: The I Do Society. He frequently shares his knowledge in virtual meetings online, as well as taking the stage at industry conferences like Wedding MBA, Better Bridal Group, The Marquee Show, The White Dress Society, Bridal Show Producers International, and many others.