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Venue only webinar

Venue Webinar | Squeezing the Lemon: How to Maximize Revenue at Your Wedding Venue – Ian Ramirez

April 17 @ 3:00 pm - 4:00 pm

Register for the webinar here! 

In the world of wedding venues, it is crucial for wedding venue owners and managers to find innovative ways to increase revenue and profitability to ensure their long-term success. Just like squeezing a lemon, this presentation will explore practical strategies and innovative ideas to maximize revenue at your wedding venue, from seasonal pricing strategies to upselling your current couples services you know they will need.

Drawing upon real-world examples and industry insights, we will identify creative solutions to boost your bottom line, leaving no opportunity on the table and embracing untapped revenue potential down to the last drop.

In this webinar, you’ll learn…

  • Discover how to implement a dynamic pricing model.
  • Optimize and streamline your rental duration.
  • Develop easy add-ons for your current couples.
  • Dodge the “amenities trap” and add value without sacrificing profitability.
  • Leverage and profit from strategic vendor partnerships.

***Learn more about our speaker below!***


***Learn more about our speaker, Ian Ramirez of Madera Estates below!***

Named Houston Business Journal’s 40 Under 40, Ian José Ramirez, CSEP, is the Co-Owner of Madera Estates, an award-winning Spanish- and European-inspired wedding and event venue located in Conroe, TX. He is also the Co-Founder of the Venue Help Desk, a comprehensive directory of vetted experts and trusted systems, connecting venue owners and managers with the right tools and professionals to help solve any problem, one step at a time.

A 2024 WeddingPro Educator, Ian is passionate about giving back to his community as well as sharing his knowledge with other wedding and event industry professionals. He has been a featured speaker at Wedding Pro COR, Wedding MBA, Catersource + The Special Event, Wedding Summit Series, Association of Wedding Planners (AWP), as well as the International Live Events Association (ILEA).

Among his accolades, Ian has also received his Certified Special Events Professional (CSEP) designation. Ian started his career as an internationally trained opera singer who has sung across the globe from Portland, Oregon to Stuttgart, Germany. When he is not at work or on a stage, Ian can be found in the yoga studio or traveling with his husband, Paul.

Register for your spot here! 


April 17
3:00 pm - 4:00 pm
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