R-O-Why – Making Sense of Numbers to Enhance your Marketing Strategy with Tayler Hollman of Enji

Marketing is an exercise in creativity, but numbers matter just as much as aesthetics for a sustainable (and profitable) strategy. You don’t need to be a math whiz to analyze marketing data, but you do need to know what “success” looks like in your business.

Attendees will learn the ins and outs of tracking and analyzing marketing data as Tayler breaks down the importance of key performance indicators (KPIs) and demonstrates how to collect and store data in a way that leads to transformative business insights.

In this webinar, you’ll learn:

• What KPIs are and how to decide which ones to track
• Common marketing KPIs you can consider tracking for your wedding business
• How to understand what the numbers are telling you and make smart changes to your marketing

Click here to register for the webinar and learn more about our guest speaker!