SMS Events & Design
Your Go-To Day Of Coordinators | Trusted to expertly execute 350+ events each year bringing execution, big energy, and a whole lot of fun.
About SMS Events & Design
With 350+ weddings and events coordinated annually, SMS Events & Design has become one of Central Florida’s most trusted wedding coordination teams. Better known as The Ladies in Pink, we’re the team behind the “don’t worry, we’ve got it” moments.
Trusted by couples, venues, and vendors across Central Florida, we’re known for bringing equal parts organization, energy, and heart to every event we touch.
We handle the details. You soak up every moment.
Services Offered
Our Services Include:
• Day Of Coordination (our specialty!)
• Full Event Coordination
• Event Audits & Planning Consultations
• Design & Décor Services
• Concierge Services
• Rehearsal Coordination
We handle the details. You make the memories.
A Little About Our Pricing
Our coordination packages start at $1,650, with a variety of à la carte services available starting at $300 to customize the level of support that’s right for you.
Areas in Florida We Serve
Serving Central Florida, Tampa, and Miami, with travel available nationwide and internationally. No matter where the celebration takes place, The Ladies in Pink are always ready for the adventure.
This vendor is willing to travel.
Languages We Speak
- English
- Spanish
2121 East Semoran Boulevard, Apopka, FL
- Latinx-owned
- Woman-owned
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Upcoming Events
Frequently Asked Questions
How would you define your "style"?
Our style is polished but never stuffy, organized but never rigid. We believe exceptional events should feel seamless, joyful, and full of personality, which is exactly what The Ladies in Pink bring to every celebration.
What does the process of working with your company look like?
While every package is customized, our Month Of Coordination process is simple: • Onboarding Call to get acquainted and review your event details • Planning support leading up to your final meeting • Final venue meeting approximately 6–8 weeks before your event • Direct access to your coordinator from your final meeting through event day • Rehearsal coordination included • On-site event management from setup to cleanup From timelines and vendors to the unexpected surprises that come with every event, The Ladies in Pink are there to keep everything running smoothly.
What is a unique tip you tell your couples that is specific to your vendor category?
When it comes to Event Day, the biggest help you can give to your Coordinator is to set them up for success with organization! Nothing gets us Coordinators rolling through setup like organized & labeled decor, photo references & locations of where you would like the decor to go!

Owner & CEO
Michelle Sanabria
Founded by Michelle, SMS Events & Designs grew from a one-woman dream into the powerhouse known as The Ladies in Pink, executing 350+ weddings and events annually across Central Florida. While Michelle leads the vision, the magic lies in the incredible women behind the brand. Equal parts organized and unhinged, we’re fueled by caffeine, and known for bringing big energy, and seamless celebrations to every event.

A Little About Us
What makes you or your business stand out and why should a couple hire you?
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