Creatives are known for their open-minded and innovative approach though life and, for many, this perspective can translate into a highly profitable business.

However, it’s natural for creative professionals to struggle with the operational side of running a company. While ideas and art may dominate, logic and numbers can become a challenge that ultimately risks the health of a business.

In this session, Jen will set attendees on the right path to success by walking through her exclusive eight-step business mapping system that details everything from financial sustainability and product planning to client experience and team building.

Takeaways include:

– The eight key areas of a business that must be optimized for operational success.
–  How to break down big-picture goals and create a plan that will get you to the finish line.
– Tips for practicing self-care and pursuing passion projects to balance personal growth with business development.