Join Shannon for a dynamic and interactive 2-hour small group education workshop designed exclusively for wedding professionals eager to harness the power of Instagram to reach today’s engaged couples. From crafting captivating posts and stories to leveraging the creative potential of reels, this workshop will equip you with the skills to not only showcase your work but also connect with couples in a meaningful way. Whether you’re a seasoned pro or brand new, this workshop is to give you hands on experience working within the Instagram app.

Wedding Venue Map members – use your code for a $25 discount. 

What you’ll leave with: 

• A polished and effective elevator pitch.
• Strategies for successful in-person and online networking.
• Insights into collaborative marketing and cross-promotional opportunities.
• Overcoming common networking challenges.

Pre-Workshop Homework:

• You must gather 50 amazing photos of your work to use during the workshop
  • Equal mix of horizontal and vertical
• Bring a folder of your top 25 photos from one real wedding – all vertical images
• Go through your account to review who you are following on Instagram and UNFOLLOW anyone that:
  • isn’t a planner or venue in your market
  • previous clients that you no longer interact with
  • anyone you don’t know

Workshop Outline:

Introduction

• Welcome and icebreaker activity
• Overview of the importance of Instagram for wedding pros
• Setting the tone for a productive and interactive session

Module 1: Understanding Instagram Basics

• Navigating the Instagram Interface and terminology
• Creating a Business Profile
• Optimizing Profile Bio and Contact Information

Module 2: Crafting Compelling Posts

• Elements of a High-Quality Post
• Developing a Consistent Aesthetic
• Captions that Sell
• Hashtags to Get Discovered

Module 3: Understanding Instagram Stories

• Introduction to Stories Features
• Creating Engaging Story Content
• Highlights and Story Archives

Module 4: Exploring Instagram Reels for Business

• Overview of Reels and Its Benefits
• Using Templates to Get Started
• Creating Attention-Grabbing Reels
• Incorporating Trending Music and Effects

Module 5: Content Planning and Strategy

• Developing a Content Calendar
• Identifying Your Target Audience
• Leveraging Analytics for Insights

Module 6: Engaging with Your Audience

• Responding to Comments and DMs
• Building Relationships through Engagement
• Utilizing Instagram Insights to Understand Your Audience

Interactive Session: Hands-On Content Creation

• Participants create a sample post, story, & reel with guidance
• Peer review and feedback

Closing and Networking

• Recap of key takeaways
• Encouragement to Implement Learnings
• Networking opportunity – finding an accountability partner in the room

By the end of this workshop, participants will not only have a solid understanding of Instagram’s features but will also have created their own engaging content, ready to elevate their wedding businesses on this visually-driven platform.

________________________________________________________________________________________________________________________

ABOUT SHANNON

Shannon Tarrant is here to help you get SH** done! She’s on a mission to help wedding and event pros shake things up. A professional go-getter, she has a distinctive 20-year background in helping local companies become the most referred wedding and event businesses in their market. She’s been educating all over the country and thought it was time to bring her how-to teaching style to her local community.

She’s helped to develop companies into local powerhouses by following the same system for success: first creating an exceptional customer experience, then building a trusted brand, and most importantly, filling the sales funnel with ideal clients.

Shannon is a highly regarded coach, 2023 NACE speaker of the year, and co-host of The Wedding Sassholes Podcast. All that while running two businesses – Wedding Venue Map, a Central Florida resource helping engaged couples find the perfect venue and the newly launched Venue Help Desk, the ultimate resource for venues, connecting them with a directory of vetted professionals, easy-to-use tools, and proven systems to help solve any problem, one step at a time.