The Grand 721
About The Grand 721
You’ll feel it before you can explain it.
The Grand 721 is a Wedding Venue in New Smyrna Beach , where the biggest moments of your life unfold in the most natural, beautiful way.
It begins quietly. The soft hum of the morning.
Birds singing. Your dress hanging in the light.
Your day, surrounded by everyone you love, all under one roof.
Your mom watching you, memorizing every second.
Your sister braiding your hair, like you always did as kids.
Your dad straightens your tie—only this time, it means something more.
And somehow, all at once, everyone you love is there. Laughing, hugging, tearing up, celebrating… all under one roof.
Ours.
Events Offered On-Site
- Ceremony
- Reception
Key Info About The Grand 721
The Basics
Max Seated Capacity: 250
Event end time is flexible. Contact the venue for details.
Pets Allowed
Vendor Information
No Preferred Vendor List
Wedding Planner Not Required
Rehearsal Included
Liability Insurance Required
No Restrictions on Alcohol Service
Venue Features
- All Inclusive
- Exclusive Rental
- Free Parking
- Valet Parking Available or Included
- Air Conditioning Available Indoors
- Free WiFi Available
- Weekend Buyout Available
- On-Site Lodging Available
- Child Friendly
- Eco-Friendly / Green Venue
- Handicap Accessible
- LGBTQIA+ Inclusive
- Hablamos Español
Venue Inclusions
Your venue rental at The Grand 721 includes:
- Getting Ready Rooms
- Chairs
- Tables
- A/V Equipment
- Sound System
This venue also offers an all-inclusive package with the following services:
- Alcohol Suppliers
- Audio Visual Production
- Bars & Beverages
- Cakes & Desserts
- Catering
- DJs
- Event Staff
- Favors & Gifts
- Florists
- Hair & Makeup Artists
- Interactive Guest Experiences
- Lighting
- Photo & Video Booths
- Photography
- Planners & Coordinators
- Rentals
- Videography
- Wedding Ceremony Venues
Guest Experiences & Specialty Decor
- Fireworks (outdoor)
- Cold Sparks Indoor
- Cold Sparks Outdoor
- Sparkler Exit
- Fog Machine
- Dancing on a Cloud
- Confetti Cannon
- Bubble Machine
- Snow Machine
- CO2 Cannon
- Open Flame Performers
- Open Flame Candles Allowed
- Open Flame in Enclosed Holders
- Electric Candles Only
- Hanging Installations
- Real Flower Petals Allowed
- Faux Flower Petals Allowed
- Wall Draping Allowed
- Ceiling Draping Allowed
Languages We Speak
- English
- Spanish
721 Palmetto Street, New Smyrna Beach, FL
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Videos
Upcoming Events
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The Coastal Edit – The Grand 721 Open House
May 4, 2026 6:00 pm – 9:00 pm ET
721 Palmetto St, New Smyrna Beach, FL
featuring…
Frequently Asked Questions
What is the average price range for venue rental?
$5,100-8,000
What is included in that cost?
Centerpieces, table numbers, tables, chairs, signage, cake stand, cake table, gifts cards table, guest book table, access to the entire venue for 14 hours, 2 prepping suites, an indoor cocktail area, garden, parking
Does the venue provide catering and bar service? If so, what is the average cost per person?
No you bring in your own vendors. We do not have a fee
Is there a minimum for booking?
No
Do you require wedding insurance?
Yes
Why do couples choose this location?
We are close to the beach, we have a high maximum capacity, we offer an outdoor ceremony location, we have AC indoors, large restrooms, 2 prepping suites.
What are the top three venue features?
On-Site Florals, prepping suites, outdoor ceremony location
What does a typical wedding day look like?
14-hour access to the entire venue, venue manager on-site, coordination upgrade available.
What other types of events does the venue host?
Birthdays, vow renewals, Christmas parties, holiday parties, corporate events such as wine and food tastings, candlelight events
What gets you most excited about wedding day?
Seeing the dress!!
Tell us about a memorable story from a recent event.
The bride had a first look with her dad, it was so emotional and beautiful the entire staff cried
Best piece of advice for couples planning a wedding.
Hire a coordinator!!! They will save you!

Owner
Bella Alder
I have been in the industry for 10 years, and my only goal is to make your day incredible and perfect for you.

The Grand 721 Reviews
1 Review
K
Kiara
Bride
Event Date: 09/21/2024
This venue was beautiful! It was perfect to fit our large families. Hannah the manager was very informative, helpful and very sweet. She always responded quickly and showed us all of the decorations we could use. The food was delicious, Chef Lee and Lyric were amazing.




